Download E-books The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change PDF

By T. Fent, B. Mahlberg, A. Prskawetz (auth.), Dr. Florian Kohlbacher, Prof. Dr. Cornelius Herstatt (eds.)

The present shift in demographics – getting older and shrinking populations – in lots of international locations around the globe offers an important problem to businesses and societies alike. One fairly crucial implication is the emergence and relentless development of the so-called “silver market”, the industry section kind of largely outlined as these humans elderly fifty five and older. expanding in quantity and proportion of the whole inhabitants whereas even as being quite well-off, this marketplace phase might be visible as very beautiful and promising, even supposing nonetheless very underdeveloped when it comes to product and repair choices. This e-book bargains a radical and updated research of the demanding situations and possibilities in leveraging innovation, expertise, product improvement and advertising for elder shoppers and staff. Key classes are drawn from the japanese lead industry in addition to different choose international locations.

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